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Quality assurance training: why is it SO important for your company?

Ana Nastase
30 Mar, 2022
3 m read

Quality Assurance: a Brief Introduction

Have you ever asked yourself why quality assurance is such an important aspect of every organisation? Let’s skip for a moment the fact that you are a manager in the organisation, a L&D specialist or a HR expert who is in charge of organising the training programs for the employees. Rather than that, let’s start with you being a client or a simple user of some products and services.

The banking app, for example. You need to send money or to have an overview of your finances, you open the banking app and something goes wrong because the app has some bugs. Or you are in the mood for shopping, you open the website of your favorite clothing shop, you add everything to the cart, and the website crashes. Quality assurance done wrong. 

But what is this quality assurance? According to the American Society of Quality, it is “all the planned and systematic activities implemented within the quality system that can be demonstrated to provide confidence that a product or service will fulfill requirements for quality”.

Quality Assurance Training Programs

Now that we have established what quality assurance is, let’s see what a QA training focuses on and why your company needs to invest in it for both the sake of the corporate development and your relationship with your customers. As we’ve stated in the QA Fundamentals training, “a QA training course teaches you how to design quality into a software project, and how to review a software project to ensure that quality remains high throughout the project”. 

Basically, a quality assurance training program helps employees grasp this concept and its importance better, as they have a clear overview of how to define processes, execute a quality audit and develop tools that help with the process of quality assurance. More than that, how does a quality assurance training program benefit the company and its employees?

It improves the relationship with customers

If your QA specialists are properly trained, you can create and deliver products and services that meet quality standards, ensuring the loyalty of your customers, as “quality products are ranked as the main factor that drives loyalty to brands with a rate of 41%” according to this digital marketing report which showed that one of the top factors that drives brand loyalty is product quality. As companies always look for aspects that would give them a competitive advantage over their peers, quality assurance done right is a huge key asset. 

QA impacts operational excellence

Quality assurance should be a part of every corporate strategy, with a focus on engaging employees, being cost effective, fostering productivity and having a competitive advantage in the market, all of these being a defining factor of an effective corporate culture, as “companies that have achieved operational excellence also have solid company cultures that value process improvement, employee engagement, and the customer experience” (source). 

Other benefits of organizations that prioritize quality assurance trainings

Education drives growth and development and this is also valid when it comes to professional training programs, such as the QA training that builds an engaged and up-to-date workforce. Moreover, when employees are properly trained, they operate more efficiently, which is effective in saving both time and money, essential resources for the corporate well-being and the employees productivity. Moreover, as mentioned before, quality assurance done right establishes a brand of trust that clients can count on anytime for delivering qualitative and up-to-date products and services that proactively satisfy their needs. 

This being said, we all want qualitative products and services. We all want to invest in things that do not disappoint, that always serve their purpose, that are reliable. And you, as a people working in a company that wants to develop, surely know that quality involves great teams, and great teams involve up-to-date skills and valuable knowledge, delivered by means of appropriate training programs, fit to your corporate culture and your professional needs.

Some (final) thoughts

Keep investing in training programs that help your employees develop and your company grow!

This article is part of a bigger topic called: 

Employee engagement

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